Vision & Mission

At GS1, our vision is a world where things and related information move efficiently and securely for the benefit of businesses and improvement of people's lives, everyday, everywhere.

Our mission is to be the neutral leader enabling communities to develop and implement global standards providing the tools, trust and confidence needed to achieve our vision.

GS1 Vision for 2020

Our vision for 2020 has four pillars:
GS1 System: leverage the powerful and robust GS1 System of standards
Data Quality: provide tools to enable data quality
Visibility: enable full visibility of the supply chain
Business-to-consumer: Extend our standards to connect people with companies

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Vision & Mission